{"title":"Formative","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWE'RE BUILDING THE FUTURE OF SPECIALTY COFFEE: SHAPING HOW IT'S SOURCED, SERVED AND EXPERIENCED, SO EVERY INTERACTION TRANSFORMS THE WAY PEOPLE VIEW COFFEE.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eFROM THE BEGINNING, FORMATIVE WAS DESIGNED TO CHANGE THE PERCEPTIONS AROUND COFFEE IN THE UK. OUR FOUNDER, IAN, BASED EVERYTHING UPON THE IDEA THAT WE CAN CREATE EXTRAORDINARY COFFEE EXPERIENCES IN MIDST OF THE CHAOS OF CENTRAL LONDON.\u003c\/p\u003e","products":[{"product_id":"berry-jam","title":"BERRY JAM","description":"\u003cdiv class=\"\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eBerry Jam is a vibrant, fruit-forward Ethiopian coffee with elegant floral notes, lively acidity, and the unmistakable character of a classic Gedeb natural. \u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003eThis is a coffee that thrives as a filter, where its floral aromatics and vibrant fruit character are given room to shine. As espresso, it becomes richer and more syrupy, maintaining its sweetness while developing a fuller body and rounded texture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Formative","offers":[{"title":"200g","offer_id":58526066180477,"sku":"0060-200g-FORM","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"1kg","offer_id":58526066213245,"sku":"0060-1kg-FORM","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/7548\/2645\/files\/BerryJam.png?v=1786531477"},{"product_id":"choc-nuts","title":"CHOC NUTS","description":"\u003cdiv class=\"c-product-main__info\"\u003e\n\u003cp\u003eChoc Nuts is a bold, chocolate-forward coffee with rich nutty notes, designed to perform beautifully across all brew methods.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Formative","offers":[{"title":"200g","offer_id":58526066442621,"sku":"0031-200g-FORM","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"1kg","offer_id":58526066475389,"sku":"0031-1kg-FORM","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/7548\/2645\/files\/ChocNuts.png?v=1786531070"},{"product_id":"decaf-popayan","title":"DECAF - POPAYÁN","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSweet and balanced with caramel richness and gentle floral notes, this coffee is proof that decaf doesn’t have to mean dull. \u003c\/span\u003e\u003cspan\u003eDesigned for drinkers who want comfort, balance, and reliability with less caffeine, the sugar cane decaffeination process enhances natural sweetness while preserving the coffee’s character, resulting in a cup that feels complete.\u003c\/span\u003e\u003c\/p\u003e","brand":"Formative","offers":[{"title":"200g","offer_id":58526066737533,"sku":"0058-200g-FORM","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"1kg","offer_id":58526066770301,"sku":"0058-1kg-FORM","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/7548\/2645\/files\/PopayanDecaf.png?v=1786532190"},{"product_id":"mandarin","title":"MANDARIN","description":"\u003cp\u003eThis coffee combines bright mandarin citrus with concentrated dried mango sweetness, lifted by delicate lilac florals for an elegant, vibrant cup with a smooth, lingering finish.\u003c\/p\u003e","brand":"Formative","offers":[{"title":"200g","offer_id":58526067130749,"sku":"0062-200g-FORM","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"1kg","offer_id":58526067163517,"sku":"0062-1kg-FORM","price":700.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/7548\/2645\/files\/Mandarin.png?v=1786533649"},{"product_id":"mango-melt","title":"MANGO MELT","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMango Melt is a clean, refined Colombian coffee with layered sweetness, gentle acidity, and a polished, elegant finish. \u003c\/span\u003e\u003cspan\u003eA precise, modern expression of washed Caturra, it’s shaped by careful fermentation control and thoughtful processing at Finca El Jaragual in Antioquia. The cup is composed and well balanced, highlighting clarity and sweetness with soft fruit tones, a smooth, integrated mouthfeel, and a bright but controlled acidity.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Formative","offers":[{"title":"200g","offer_id":58526067196285,"sku":"0041-200g-FORM","price":14.0,"currency_code":"GBP","in_stock":true},{"title":"1kg","offer_id":58526067229053,"sku":"0041-1kg-FORM","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/7548\/2645\/files\/MangoMelt.png?v=1786531819"},{"product_id":"nectar-mist","title":"NECTAR MIST","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNectar Mist is an elegant, fruit-led Colombian coffee with refined sweetness, soft florals, and a polished finish.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eThis coffee is a precise and expressive example of modern Colombian production, combining careful variety selection with tightly controlled processing. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Formative","offers":[{"title":"200g","offer_id":58526067491197,"sku":"0042-200g-FORM","price":21.0,"currency_code":"GBP","in_stock":true},{"title":"1kg","offer_id":58526067523965,"sku":"0042-1kg-FORM","price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/7548\/2645\/files\/NectarMist.png?v=1786532508"},{"product_id":"orange-blossom","title":"ORANGE BLOSSOM","description":"\u003cp\u003eThis coffee combines delicate orange blossom florals with juicy peach and cherry sweetness, lifted by warm ginger spice for a vibrant, aromatic cup with a refreshing and lively finish.\u003c\/p\u003e","brand":"Formative","offers":[{"title":"200g","offer_id":58526067589501,"sku":"0049-200g-FORM","price":133.0,"currency_code":"GBP","in_stock":true},{"title":"1kg","offer_id":58526067622269,"sku":"0049-1kg-FORM","price":611.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/7548\/2645\/files\/Orangeblossom_2.png?v=1786536685"},{"product_id":"pecan-pie","title":"PECAN PIE","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ePecan Pie is a sweet, comforting Peruvian coffee with caramelised sugar, soft stone fruit, and a rounded, creamy body. Produced by Joselito Caruajulca Saucedo at La Naciente in Cajamarca, this coffee is a wonderful example of how careful farming and traditional washed processing can produce a cup with exceptional sweetness, balance, and clarity.\u003c\/span\u003e\u003c\/p\u003e","brand":"Formative","offers":[{"title":"200gr","offer_id":58526067720573,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true},{"title":"1kg","offer_id":58526067753341,"sku":null,"price":67.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/7548\/2645\/files\/PecanPie.png?v=1786537583"},{"product_id":"pink-starburst","title":"PINK STARBURST","description":"\u003cp\u003e\u003cstrong\u003eUKBC Winning Coffee\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePink Starburst is an intensely fruit-driven Colombian coffee with layered sweetness, bright acidity, and a dense, silky mouthfeel. This coffee is a bold, modern expression of Colombian specialty coffee, built around precision fermentation and an exceptional, rare variety. \u003cbr\u003e\u003c\/p\u003e","brand":"Formative","offers":[{"title":"200g","offer_id":58526067786109,"sku":"0065-200g-FORM","price":24.0,"currency_code":"GBP","in_stock":true},{"title":"1kg","offer_id":58526067818877,"sku":"0065-1kg-FORM","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/7548\/2645\/files\/PinkStarburst.png?v=1786537150"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/7548\/2645\/collections\/Screenshot_2026-08-12_at_14.35.45.png?v=1786541810","url":"https:\/\/hellocoffee.uk\/collections\/formative.oembed","provider":"Hello Coffee!","version":"1.0","type":"link"}