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Chorora 'Lupe Maria'

Chorora 'Lupe Maria'

Scenery

Piña Colada | Stone Fruit | Floral

We're starting to expand our Ecuador purchasing horizons, and to contract the incredibly squeaky clean and elegant lot from Mario we've gone with something really quite substantially different. A vibrant and aromatic cup with creamy tropical piña colada notes and the lush sweetness of ripe stone fruits. Delicate floral layers bring elegance and lift, creating a refreshing and complex profile with tropical charm.
Regular price £22.00
Regular price £0.00 Sale price £22.00
per bag Sale Sold out

Bag Size 200g

One Time Buy
£22.00/bag
£3.50 delivery
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1 Bag Pack
200g
£22.00
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200g
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200g
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200g
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200g
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About The Coffee

We're starting to expand our Ecuador purchasing horizons, and to contract the incredibly squeaky clean and elegant lot from Mario we've gone with something really quite substantially different. This incredibly high intervention lot from sisters Diana & Olinka, who have two farms - Yambamine, growing only Sidra; and Chorora which grows a full spectrum of varieties and cultivars.The 'Lupe Maria' variety is a promising Ethiopian landrace that, much like Mejorado, came to Ecuador through enterprising workers who liberated seeds from Nestle variety gardens.

The Story

Chorora, meaning 'water well' in Kichwa, is one of two farms owned by sisters Olinka and Diana Velez. The farm sits adjacent to its sister property Yambamine ('land of gold') on a hillside in Sozoranga, Loja. The location features primary cloud forest and is crossed by the historic Inca Road, with views of the Macará Valley toward Peru.

Olinka and Diana began their coffee journey around 2010 following significant life changes that prompted a return from urban to rural living. After personal difficulties, Olinka was inspired by her son's birth and family support to start anew. Influenced by her parents and Thomas Robert Malthus's theories on population and food production, she returned to Macará. This led to establishing Chorora, focused on specialty coffee production.

The transition required extensive research into soils and local coffee history, with some suggesting this region housed Ecuador's first coffee plantings. The combined farms span eight hectares, growing established varieties including Typica Mejorado and Sidra, while experimenting with Wush Wush and Pink Bourbon.

The variety in this lot is 'Lupe Maria', identified as an Ethiopian Landrace. Its route to Chorora wasn't through official channels. The seeds, much like the vaunted Mejorado were obtained from a Nestlé experimental breeding farm, and subsequently named 'Lupe Maria' after the daughter of the person who first liberated the seeds.

This situation directly highlights the ongoing tension surrounding access to coffee's core genetic resources. Ethiopian landraces are the foundation of Arabica diversity and, consequently, valuable assets for breeding programs aimed at quality, yield, and resilience – programs heavily invested in by corporations like Nestlé, often with implicit or explicit intellectual property considerations.

The fact that these seeds moved from a controlled corporate research environment into general cultivation via enterprising intermediaries demonstrates how informal networks operate.

Such informal routes emerge because smallholders often face significant barriers – including prohibitive cost, logistical hurdles in distribution, and intellectual property restrictions – when trying to access improved planting material developed within corporate R&D systems. Regardless of the acquisition specifics, 'Lupe Maria' represents sought-after Ethiopian germplasm now under evaluation and cultivation by producers like Diana and Olinka at Chorora.

Their commitment extends beyond cultivation. A research laboratory is under construction on-site, focusing on new processing methods, microbiology studies, and varietal cross-breeding. This innovative approach defines their philosophy. They pioneered techniques like carbonic maceration and anaerobic fermentation in Ecuador, often using natural lactobacillus cultures from coffee must (mossto).

This dedication produced early results. After promising initial harvests, Olinka began entering competitions. 2019 marked a breakthrough when experimental processing methods earned five prizes in Ecuador's national competition. Chorora secured first and second place with record scores, plus ninth, eleventh, and twentieth place finishes. Olinka notes that Diana achieved second place in her first competition that year, underscoring their shared success. Chorora later placed 21st in the 2021 Ecuador Cup of Excellence.

Currently, Olinka finds fulfillment in her work. Her vision includes developing Sozoranga into a "biological coffee route" to promote sustainable tourism, create local employment (from producers and collectors to guides and artisans), and strengthen the regional economy. She invites coffee enthusiasts to experience "the essence of Chorora's mystique," hoping visitors will appreciate the landscape, endemic wildlife, natural springs, and unique coffee culture.

Scenery

We respect the coffee industry and define ourselves not by opposition to others, but by our own terms, revisiting old ideas with fresh eyes, while remaining open-hearted to the innovative concepts reshaping the world of coffee.

We won't assert that we are the best, the most sustainable, ethical, unique roasters around. What we will claim is that we will genuinely strive to do our best, to continually improve, and to present our wins (and our failures) openly. As we grow, our ability to have a positive impact grows too.

But to stand for nothing would be to shirk responsibility. We’re committed to ethical business practices, especially when it concerns transactions with marginalized groups, acknowledging the global climate crisis, and embracing the concept of a circular economy. Each year, we’ll release a straightforward report that allows you to hold us accountable for our actions, while we navigate the challenges of sustainability as a small business.

We appreciate and respect every actor in the coffee value chain. We believe that each actor, from the farmer to the importer to the consumer, adds a unique layer to the coffee experience. We will seek to promote and facilitate connections between each layer, and we look forward to inviting you to our community and revealing more of our plans in this area. 

Instead of asserting a mission to 'educate' consumers, our philosophy as Scenery is not to teach, but to share. For those who desire to delve deeper into the world of coffee, we are an open book, offering a view “behind the scenes”. But for those who simply enjoy their brew, we respect and value your choice.

We value fairness over profit and in our commitment to this, we don't shy away from delivering a broad range of coffee offerings, each embraced and appreciated for both the joy of its purpose, and of its unique values. Understanding the balance between cost, quality, and ethics in coffee sourcing isn't always easy, and as part of our honest discourse, we will try and share what the challenges are in balancing these three elements without sacrificing the latter.

Because of this, we offer responsibly sourced coffees at different price points,  Some are simple, everyday brews that are easier on the wallet. Others might be more special, a treat for the taste buds, and a nod to the hard work of the farmers.

We have a particular interest in sourcing coffees that offer higher value addition for producers, high impact buying, as well as progressive processing. 
Working with importers we commit to purchasing coffee early, whilst it is still in origin, and release coffees as they land in the UK - ensuring our offer changes with the seasons and producers are given a surety to their sales.

From an everyday brew to an extraordinary special release, our aim is to do the best we can without overstepping our ethical boundaries or sacrificing on quality. No grandiose promises, just a genuine attempt to do right. And in the end, showcasing the wonderful flavours of coffee, each lot a captured snapshot of the tropical scenery upon which it was grown.

Our vision is profoundly straightforward: to offer a humble coffee experience, rooted in fairness, authenticity, and a genuine love for what we do. We’re here to share the coffee we love, hoping it finds a place in your heart too.

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