About this coffee

Lao Wang’s Journey and Innovations in Yunnan's Coffee

Lao Wang, who has been in the coffee industry for eight years, grew up hearing his parents praise Baoshan’s traditional small-bean coffee. Their admiration sparked a long-standing curiosity about Yunnan’s potential to produce exceptional specialty coffee. Determined to explore this for himself, he returned to his hometown to visit the coffee production areas in Baoshan, Yunnan.

Red Dragon Estate

Between late 2016 and early 2017, Lao Wang drove his father’s car through nearly 80% of the mountains in Baoshan’s Lujiangba region. This journey eventually led him to Red Dragon Estate, a high-altitude coffee farm at 1887 meters, which is extremely high altitude for China's coffee growing region. 

Here, he met Uncle Yang, a lifelong coffee cultivator whose dedication to coffee and deep local knowledge convinced Lao Wang that this was the place to build something meaningful. With no money at the time, he promised Uncle Yang higher-than-market prices for fully ripe cherries and free seedlings of new coffee varieties. After just two meetings, Uncle Yang became the first employee of Lao Wang’s emerging company.

In 2017, Uncle Yang and his family hand-picked a large quantity of cherries from Red Dragon Estate, including a dedicated selection of fully ripe, completely red cherries for Lao Wang to taste. The clarity and clean sweetness of these cherries were so striking that they shaped Lao Wang’s entire philosophy.

From that moment forward, he committed to using only fully ripened coffee cherries, establishing his uncompromising All Red Cherry Plan — still a defining value of Red Dragon Estate and Voiceless today.