Our family’s story with coffee is one of dedication, sacrifice, and love for the land. It all began with my grandparents, Jesús Londoño and Leticia Quiroz, who worked tirelessly to raise their 15 children in a home grounded in hard work and values on a small farm. Among them, my father, José Londoño, as the oldest of the siblings, took on a role of responsibility and support for the family from a young age, working alongside my grandparents on the farm. In the 1980s, after years of hard work, they managed to acquire the farm El Sinaí, a land that would soon become the heart of our family’s story.

For my grandfather, El Sinaí was not just a place for crops; it was a legacy he wanted to share with his children. As his children grew up, they began working together on the land, and my grandfather, envisioning his children’s prosperity, distributed plots among them so that each one would have a part of the farm and could continue building their future in coffee. Over time, my grandfather decided to sell part of El Sinaí to two of his brothers, my uncles Luis and Félix Londoño, who continued working the farm.

Years later, my father, José Londoño, by then married to my mother, María del Socorro Sánchez, continued on the path he’d been taught: dedication to the land and coffee cultivation. Inspired by his parents' dream, he decided to reclaim part of what had once been the original farm and bought back this land, known as the El Rubí farm. In this space, and with the knowledge passed down through generations, the farm began a new chapter.

When I took on the responsibility of working on El Rubí, I chose to honor my family’s legacy but also to innovate in coffee cultivation and processing. On the farm, I found a foundation of exotic varietals like Sudan Rume that had been planted with love and care, and it was then that I began a process of standardizing fermentation to achieve an exceptional cup quality. Thanks to this effort, today we have a specialty coffee that not only represents a commitment to excellence but also the fruit of a multi-generational story.

Today, I am proud to carry forward the dream of my grandparents and my parents. I am a hardworking man and a professional in coffee cultivation, focused every day on offering superior quality in our coffees, with a commitment to honoring the effort and dedication of those who came before me. Each cup we share with you is more than just coffee; it is the heritage of a family that, generation after generation, has worked to leave a legacy in every bean.

As the fourth largest country in South America, and the third largest coffee producer in the world, there is no mistaking Colombia’s presence in not only scale, but also skill. The country offers a landscape of contrasts; mountains, forests, coastlines, and micro-climates that work to produce some of the world’s most recognisable coffee.